Car
Wraps - Generate Millions of Advertising Impressions
Many
companies are finding out that vehicle wraps and full color fleet and car
graphics are a great way to reach new and existing customers. Compared to other
forms of media, wraps are extremely cost effective and generate millions of
impressions each year.
An Arbitron,
Inc., study shows that more than 95% of Americans travel by car each week,
creating a mass audience for your advertising. Branding your business is
simplified, considering that 1 wrap can generate between 30,000 – 70,000
impressions each day! Vehicle wraps are now being recognized as an extremely
cost effective and unique form of outdoor media for all sizes of businesses and
company promotions.
Acrobat
Signs creates and professionally installs vehicle wraps on all types of
vehicles.
From Semi's to Race
Cars, Box Trucks to Minivans, Fire Engines to SUV's.
When
the cost of fleet advertising is evaluated alongside other means of
advertising, it is clear that fleet advertising delivers the most
cost-effective solution to bring your message into the marketplace.
The cost of advertising is generally
measured by what it costs to generate 1000 impressions or 'eyeballs' for a
given ad.
This is amount is known as Cost per
Thousand (CPM).
Below is a
comparison of CPMs typically achieved by various advertising mediums. As you
will see, fleet graphics take significantly fewer dollars to produce the same
number of impressions as other common forms of advertising.
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A National
Family Opinion study on the effectiveness of truckside advertising yielded a 52%
increase in brand awareness in 18-54 year olds with household incomes
>$50,000. An article outlining the study can be seen at www.medialifemagazine.com,
archives, search word: Peoplepc, in the article "delivering brand by the
truckload "
The American
Trucking Association's study; The Visual Impact of Trucks in Traffic, showed
96% noticed truckside ads, 98% said the ads created a positive image for the company,
96% said fleet graphics had more impact than billboards.
Car Wraps
- Generate Millions of Advertising Impressions
Acrobat Signs creates and professionally installs vehicle wraps on all types of vehicles.
From Semi's to Race Cars, Box Trucks to Minivans, Fire Engines to SUV's.
When the cost of fleet advertising is evaluated alongside other means of advertising, it is clear that fleet advertising delivers the most cost-effective solution to bring your message into the marketplace.
Fresh Solutions
According to the National Association of Advertisers,
on premises signage costs much less per impression than any other form of advertising.
In general, surveys have shown on-site signage typically increases foot traffic
between 20-50%, compared to 2% for radio advertising, 5% for television, and 8% for newspaper advertising.