Car Wraps - Generate Millions of Advertising Impressions

   

Many companies are finding out that vehicle wraps and full color fleet and car graphics are a great way to reach new and existing customers. Compared to other forms of media, wraps are extremely cost effective and generate millions of impressions each year.

An Arbitron, Inc., study shows that more than 95% of Americans travel by car each week, creating a mass audience for your advertising. Branding your business is simplified, considering that 1 wrap can generate between 30,000 70,000 impressions each day! Vehicle wraps are now being recognized as an extremely cost effective and unique form of outdoor media for all sizes of businesses and company promotions.

Acrobat Signs creates and professionally installs vehicle wraps on all types of vehicles.

From Semi's to Race Cars, Box Trucks to Minivans, Fire Engines to SUV's.

 

 

When the cost of fleet advertising is evaluated alongside other means of advertising, it is clear that fleet advertising delivers the most cost-effective solution to bring your message into the marketplace.

 

The cost of advertising is generally measured by what it costs to generate 1000 impressions or 'eyeballs' for a given ad.

This is amount is known as Cost per Thousand (CPM).

Below is a comparison of CPMs typically achieved by various advertising mediums. As you will see, fleet graphics take significantly fewer dollars to produce the same number of impressions as other common forms of advertising.

Advertising Medium

CPM

newspaper ad (1/2 page BW)

$19.20

spot TV (30 sec. prime time)

$16.25

magazine (1/4 page)

$8.00

radio (30 sec. Prime time)

$4.95

billboard (city/national)

$3.00

fleet graphics

$0.90

 

A National Family Opinion study on the effectiveness of truckside advertising yielded a 52% increase in brand awareness in 18-54 year olds with household incomes >$50,000. An article outlining the study can be seen at www.medialifemagazine.com, archives, search word: Peoplepc, in the article "delivering brand by the truckload "

The American Trucking Association's study; The Visual Impact of Trucks in Traffic, showed 96% noticed truckside ads, 98% said the ads created a positive image for the company, 96% said fleet graphics had more impact than billboards.

 



 Joe Graham
Acrobat Signs
6600 Woodcrest Ave
Philadelphia, PA 19151
P- 215.878.9457   F- 215.473.9123

www.AcrobatSigns.com